Do you want to grow your eCommerce business and get more traffic on the internet? SEO is a great way for that. Here are 9 tips about how search engine optimization can help with everything from ranking better on Google results pages.
1. Keyword Research:
Creating a detailed list of keywords is the first step in any effective SEO strategy. They help people find your content when they use Google, so it’s crucial that you know what keywords to use and how often someone might type them in during a search for products or services like yours. To find those keywords, you can use any one of the keyword tools on the market.
2. Site Structure:
The structure of your website will produce a significant impact on users on how well your pages are served by Google. A clunky navigation page design will destroy any positive search engine optimization efforts you utilize. Make sure that the content, videos, images, and some elements are grouped logically to get an optimized site structure.
3. On-Page SEO:
Content plays an important role in your on-page SEO. It is a search engine index and it is just a collection of words to be structured in such a way that Google will reward it. There are two types of eCommerce page optimization:
Category and product
Category Page Optimization:
Category pages are a great way to organize your online products and improve the search ranking for broad match keywords.
Product Page Optimization:
The key to a great product page isn’t just SEO. Product pages need more than good search engine optimization (SEO) in order for your customers to find and buy from you.
A successful digital marketing campaign starts with an engaging website that showcases all products available on the market today – including those related by category or manufacturer then adds some compelling features like video tutorials, live help chat sessions, etc., which can be found at their respective places throughout this webpage so users don’t get lost while exploring it thoroughly.
4. Content Marketing:
The content marketing strategy should focus on creating and sharing quality information that will answer your target audience’s questions. This can be done in a way to establish authority within certain niches or industries, but it also allows you the opportunity of ranking high for particular keywords which brings customers directly towards yourself online through backlinks from sites they may frequent while searching those terms.
5. Competitor Analysis:
Start by determining a sample set of five domains with which your eCommerce store competes. If you don’t know who your primary competitor you can use a variety of online tools like SEMrush or just google it to find your major competitor. Then determine the keywords that your competitors are ranking for and how your work compares to theirs.
Enhanced eCommerce analytics let you understand how traffic affects your online sales. You can measure the interactions of users with products across your website, which is important for understanding what people like about a company’s goods or services and any areas that might be lacking in attention.
7. Mobile-Friendly Website:
The number of online shoppers that rely on mobile devices is increasing day by day. Providing a positive mobile experience for your customers is important you must do. To do this we recommend making sure all of our websites are responsive and quick to load as well as easy to navigate with intuitive design elements like large clear buttons or text size options on each page so everyone can see what they need at any given time.
8. User Experience:
An increasingly significant factor in determining the success of your online store. Google’s measurement of positive UX has continued to develop the union of SEO and UX. Google also uses user signals to evaluate how visitors engage with your website. Bounce rate, time spent on-site, and the rate at which return to your site all help google determine when visitors are happy with the experience your store offers.
It’s been said that a picture is worth 1000 words, but sometimes people want to see what you’re talking about. We all know how important graphics are to user experience and leveraging video or increased exposure is the best way to promote your online store. After watching a video, 64 to 85% of people are more likely to make a purchase. So, videos are the most effective way to create a connection with your customers and they can get to interact with your product before purchase.